Stand out from the crowd without losing connection with your audience

How to create relatable content

When you’re desperate to connect with your audience, you’ll follow any “content trend” promising to skyrocket your engagement. Most of the time, these won’t work and even if they do, they’ll skyrocket your content right past your target audience.

The battle to boost your engagement clouds your judgement to the engagement your actually getting. You either spend hours replicating “viral” posts without the same results or waste your time engaging with an audience that has zero interest in what you have to offer.

And yet, you’re told constantly that you need to be “standing out from the crowd” if you ever want to achieve success on social media. But, how do you stand out without losing connection with your target audience?

That’s what we’re exploring in this week’s paid newsletter, and it’s just one of the issues we’re helping our members overcome in the Growth Titans Community.

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